Binghatti City · Nad Al Sheba
The first branded city in the world to carry the Mercedes-Benz name. Twelve towers of precision-engineered residential architecture, rising over a 12-acre landscaped promenade in Nad Al Sheba, a nine-minute drive from Downtown Dubai.
Mercedes-Benz Places · Binghatti City is the first residential community globally to carry the Mercedes-Benz name. Twelve towers, drawn from the design language of the brand's concept vehicles, share a single masterplanned plinth in Nad Al Sheba.
Each tower carries the identity of a specific Mercedes-Benz vision: Vision Iconic, Project Maybach, Vision Maybach Ultimate Luxury, Vision Maybach 6, Mercedes-Benz AMG Vision, Vision AVTR, Vision Simplex, and Vision One-Eleven.
Unit mix spans studios from approximately 361 sqft through 5-bedroom duplex sky residences exceeding 3,776 sqft. Every residence is finished to the co-developed Mercedes-Benz × Binghatti specification.
Each tower carries the name of a specific Mercedes-Benz concept vehicle, with unit counts, plot sizes, and typical floor plates disclosed below. Allocations, pricing tiers and launch-phase availability are managed directly through Haroon.
Every resident has access to the full amenity programme, delivered to the co-branded Mercedes-Benz × Binghatti standard. Building-level wellness, concierge, and food & beverage are complemented by the 12-acre Grand Promenade, the project's shared civic space.
The project's central 12-acre landscaped space activates the podium with retail, cafés and outdoor programme across its length. Twelve distinct zones carry dining, play, wellness, culture and community functions, blurring the line between lobby, street and park.
Founded in 2008, Binghatti Holding is a vertically integrated Dubai developer originally established as a contractor. The group now operates in-house design, development, construction and delivery teams across the full residential market, from affordable housing to ultra-luxury branded residences.
The group's design-led catalogue includes past collaborations with Bugatti, Jacob & Co., and now the first Mercedes-Benz branded city.
Binghatti's vertical integration, from land acquisition through delivery, is what allows projects of this scale to be committed to market with firm handover dates and finish specifications aligned with the brand partner.
“Branded residences rarely justify their premium on paper. This project does, and the reason is positional: it's the first of its kind, in a land-scarce district where new towers at this scale cannot be repeated. I am allocating selectively, prioritising the Vision Iconic and Vision One-Eleven tiers first.”
For investors, I focus on post-handover rental yield versus entry tier, and on resale liquidity from the pre-launch allocation window. For end-users, I prioritise floor-plate position within each tower, and sightline to the promenade. Both conversations are private, unhurried, and obligation-free.
Share a note on your preferred tower, unit size and budget band. You'll receive a tailored allocation brief and current price list within 24 hours.
